PRO-LIFE LEADERS, ORGANIZATIONS, AND ADVOCATES:
Discover 3 Keys to Save More Lives, Mobilize Donors, and Outmaneuver the Abortion Industry
EXCLUSIVE WEBCAST • WEDNESDAY, JANUARY 15 • 7 PM CENTRAL
DISCOVER YOUR NEW PLAYBOOK FOR WINNINGÂ IN:
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The abortion industry is on the attack—flooding the culture with lies and fear, pouring hundreds of millions of dollars into deceptive campaigns to enshrine abortion into state constitutions and overturn pro-life laws. And until recently, they’ve been winning.
14 out of 17 state ballot initiatives have resulted in devastating defeats—leaving pro-lifers reeling and asking: How can we turn things around?
Now, we have proof that winning is possible:
- Florida: Pro-lifers defeated Amendment 4—despite being outspent 7-to-1
- West Virginia: Strategic messaging contributed to Amendment 1’s victory in protecting against legalizing assisted suicideÂ
- Nationwide: Stories like Melissa Ohden’s—an abortion survivor—are transforming hearts and shifting culture
On Wednesday, January 15, gain exclusive access to the proven strategies behind these powerful wins—and more. Equip yourself with the tools and insights you need to secure game-changing victories for LIFE in 2025.
3 MESSAGING KEYSÂ that win votes, inspire donors, and rally supporters to drive impactful campaigns and secure lasting victories for life.
THE PROVEN DIGITAL STRATEGY that reached 9.4 million voters, delivered 55 million impressions, and generated 20 million video views in Florida.
BATTLE-TESTED MESSAGING FRAMEWORKS that double engagement rates and cut through cultural noise with clarity and precision.
COMPELLING STORIES THAT TRANSFORM HEARTS, like Melissa Ohden’s abortion survivor testimony that’s inspiring change nationwide.
WINNING FUNDRAISING TACTICS that fuel your mission and drive life-saving results—even when heavily outspent by the abortion lobby.
REAL-LIFE CASE STUDIES from defeating Amendment 4 in Florida, to preventing assisted suicide in West Virginia, and national campaigns shaping public opinion.
YOUR ACTION PLAN FOR WINNING IN 2025 to mobilize pro-lifers where you live, counter abortion industry initiatives, and build unstoppable life-saving momentum.
NELLY ROACH
Founder & CEO, Choose Life & Cogency Strategic
She turned a personal crisis into a mission to save lives and now helps pro-life organizations scale impact through marketing and messaging.
SCOTT BAKER
Vice President of Public Affairs, Choose Life Coalition & Chief Strategist, Cogency Strategic
A key strategist behind Florida’s Amendment 4 victory, he brings 25+ years’ experience in campaign wins.
KAREN GARNETT
Vice President of National Expansion, Cogency Strategic
With 35+ years of pro-life leadership, she created the “Let’s Talk Lexicon” messaging blueprint, used nationwide.
DR. CHRISTINA FRANCIS
Pro-Life OB-GYN & CEO,
AAPLOG & AAPLOG Action
She boldly speaks out to expose abortion industry lies and equip leaders with science-based messaging that saves lives.
MELISSA OHDEN
Founder & CEO, The Abortion Survivors Network
Her powerful abortion survival story inspires hope, rallies other abortion survivors, and mobilizes action nationwide to protect life.
DAVID BEREIT
Pro-Life Strategist, Founder of
40 Days for Life, Webcast Host
He built 40 Days for Life into the largest grassroots pro-life movement in the world and now advises many of today’s most impactful leaders.
The abortion lobby won’t stop. They’re already targeting your state with:
- Digital disinformation
- Ballot initiatives
- Legislative measures
- Strong-armed legal tactics
- Deceptive ads
Their campaigns are already underway. But you don’t have to face these battles unprepared. This webcast will give you insider access to a winning playbook—proven strategies that outmaneuver the abortion industry, inspire donors, and save lives.
The tools are here. The time is now. Will you be ready?
WARNING: Pro-life leaders and advocates across America are rapidly signing up for this exclusive webcast. Don’t wait. Reserve your spot now—before it’s too late—and get the winning strategies you need to fight back and win for LIFE.
Powered by Cogency Strategic—A Division of Choose Life. Revolutionizing the pro-life playbook, helping advocacy groups win critical campaigns for life through data-driven digital strategies that outmaneuver the opposition and create lasting cultural change.